This process in Musetti is rigorous and tight. An internal panel operates blind tests over samples of green coffee. Each selection requires a two-steps check. The first one just after cropping, the second is when the beans reach the port of Genoa, as the quality must remain unchanged. If the selected beans do not pass one of the two steps, the beans will be refused.

Musetti opts for slow roasting to best bring out the coffee’s aromas and maintain high quality. In fact, obtaining refined aromas takes time. If the coffee is roasted too quickly, certain aromas will never occur.

Coffee blending at Musetti continues to follow original and traditional recipes that Musetti jealously preserves. The coffee we taste in the cup is the result of years of continuous research where tradition and innovation meet.

Musetti enhances the richness of coffee, going beyond its essence. Every coffee, from its appearance and aroma differs from one another with tastes confirming these nuances. Professionals know how to discern these differences and understand customers’ growing awareness of coffee varieties. Our carefully selected blends are suited to every taste. We offer:

• Wide range of high-quality products in various formats.
• Personalised advice in selecting the ideal blends.
• Original recipes that combine tradition, innovation and passion.

Product quality, barista expertise, and appropriate equipment are key to a successful operation hence:

• Choosing the right equipment is crucial.
• Importance in matching product quality, Barista expertise with the appropriate equipment.
• Combining functionality, quality, and aesthetics in the selection of equipment.

In addition to coffee products, we may provide advice on the selection of equipment matching the intended business operation and concepts.

Musetti understands the critical importance of brand imagery. We offer comprehensive solutions that prioritises your store’s image, distinguishing you as a Musetti partner, crafting memorable customer experiences from Menus, Signage, Coffee Cups, Utensils, Uniforms to a wide range of Official Merchandise – providing everything required to increase visibility thus cultivating the right image and style that enhances the character of your business.

Musetti offers not only high quality coffee but also a wide selection of complementary products to satisfy different palates and to grace further one’s business operation.

• Tea and Fusions
  Exclusive teas and infusions for an extraordinary tasting experience.
• Hot Chocolate
  Pamper your palate with irresistible artisanal hot chocolates.
• Chocolates
  Exclusive artisanal chocolates to delight your senses.
• Coffee Cream
  Enhance your sweet moments with irresistible coffee creams.

*Products are available upon special orders via imported shipments.

The Musetti Coffee Academy in Piacenza, Italy was created in 2003 as a valuable training ground for anyone who wants to learn and delve deeper into the art of espresso making. The Academy has always aimed to foster culture, appealing to enthusiasts but especially to professionals who have made coffee a cornerstone of their daily work. The Academy offers various courses and workshops in exceptional state-of-the-art multimedia classroom settings.

*The Musetti Coffee Academy, its courses and workshops are conducted only in Italy. Please contact us to find out more.